Suzanne Boothby

"The Book Angel"

What's Pink Got To Do With It?

Posted on October 28, 2011

pinkdonut.jpgBy Suzanne Boothby

I'm working at the world's largest publisher at the moment on a digital cookbook project. It's very exciting to edit some of my favorite celebrity chefs. But as a health coach and nutrition-minded person, I can also see room for improvement in many of these popular books.

This week I got an email from the Wellness Committee at work for Breast Cancer Awareness Month. I thought, "Yes, more awareness!"

Then, I read the email...

"In recognition of Breast Cancer Awareness Month and to show your support, wear pink clothing or accessories on Friday, October 28. The first 500 people wearing pink Friday morning starting at 8 a.m. will receive a pink donut in the  lobby!"

Pink donuts!?

In my book, The After Cancer Diet, I discuss the connection between cancer and sugar. Here's a little excerpt:

Americans eat way too much sugar. Estimates are always growing but it's close to 200 pounds per year. Sugar makes it harder for your body to absorb vitamins and minerals, suppresses immune function and even dehydrates the body.

All cancer thrivers should know that sugar feeds cancer cells and helps them hrow faster. Did you that doctors actually inject patients with radioactive glucose when doing PET scans to look for cancer? They do this because cancer cells love sugar; it's their favorite food. The glucose helps doctors to see the cancer cells and where they have spread. You don't want to feed any abnormal cells in your body something that helps them grow. You want to starve them so you can thrive.

Here's the hard truth about sugar: Every time you eat even a small piece of candy, you could be helping to grow a new tumor or promote abnormal cell growth. Foods high on the glycemix index (like sugars) cause the body to secrete insulin-like growth factor (IGF). These hormones promote cell growth and inflammation, inhibiting the body's natural defenses against developing cancer.

I found this great group called Think Before You Pink, a project created by Breast Cancer Action. It was launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

We do need more awareness about cancer and also the connection between cancer and diet and lifestyle. I want to live in a cancer free world and it starts by getting rid of the ignorance that pink donuts can somehow help us get rid of cancer. Please help me spread the word!

For more info about my book, check out this video with my dad (a cancer physician for more than 25 years) and me or get a copy of our e-book, The After Cancer Diet: How to Live Healthier Than Ever Before.

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